Experience

TOMS FOOTWEAR

Footwear Design Consultant

  • Footwear Design and Print/ Graphics Design consultant for Kids footwear line responsibilities included:
  • Worked Closely with Design Director and SVP to create and merchandise S/S 15 and F/H 16 footwear lines for Men’s, Women’s, Tiny, Youth, and Crib sectors for both Boys and Girls divisions
  • Designed and helped launch introduce of Layette divisions for TOMS
  • Responsible for the creation of footwear lines including, design briefs, initial design concepts/sketches, Final line review designs/ detailed illustrations, preparing tech packs, outsole design and blue print revisions for proto reviews in specific price points and margins.
  • Design Prints and Graphics relevant to trend, market, and color direction for season
  • Worked closely with developers to create and executed design properly with factories in China
  • Worked with sales to deliver commercially viable product for region specific sectors and deliveries.

 

TAOS FOOTWEAR

Footwear Design Consultant

  • Design consultant for woman fashion / comfort footwear line responsibilities included:
  • Worked Closely with Design Director and President to create and merchandise S/S 15 and F/H 16 footwear lines.
  • Responsible for the creation of footwear lines including, design briefs, initial design concepts/sketches, Final line review designs/ detailed illustrations, preparing tech packs, outsole design and blue print revisions for proto reviews.
  • Develop product briefs and trend forecasting themes to execute strategic line plans.
  • Worked with Factories in China, Spain, and Portugal to enhance product development in different PP sectors.
  • Create, source and/or modify designs, illustrations and branding in accordance with company
  • Expand final design silhouettes through incorporation of different color stories, materials and price point sectors based on account interests.

JANDASHOECOMPANY, INC.

Footwear Sourcing Director + Design Consultant

  • Designer for women’s fashion brands: Athena Alexander , Callisto of California, and Lia BiJou
  • Established factory connections in China to expand company’s business, increase profit, and production lead time
  • Develop, and strategically manage yearly sourcing plan in collaboration with upper management.
  • Allocate sampling and bulk production according to factory level capacities
  • Act as liaison between factory counterparts and JandA shoe Inc., partnering to ensure process optimization.
  • Moved company’s production from USA to China, Sourcing the right factories to create quality product.
  • Responsible for overseeing design and development while managing sample makers, making sure designs are properly executed.
  • Sales Rep for accounts such as Zappos and Amazon, along with numerous independent stores along the west coast. Present the line and monitor product performance for each account.
  • Create and plan assortment buys based of yearly budgets given by accounts. Upload and monitor this information through company vendor portals to insure proper buys and stocked inventory
  • Research and source trend right materials within the industry, and maintain an established relationship with suppliers
  • Receive assignments from the Creative Director, merchandisers and other senior staff members.
  • Create, source and/or modify designs, illustrations and publications in accordance with company objectives, established branding and marketing direction, and customer needs.
  • Research and stay abreast of trends and customer demands.
  • Use negotiation skills to adjust design through internal or external critiques
  • Communicate directly with customers and vendors.

MARK NASON

Footwear Designer/ Line Builder

  • Women Fashion designer for high-end, hand crafted boots made in Italy
  • Work with Italian factories and tanneries to produce fashion forward/trend right product for a higher price point market
  • Research and Develop cutting edge material applications, finished, trims and design graphics/prints for seasonal briefs
  • Responsible for overseeing design and development, mold designs, tech packs, material sourcing, revisions, and approval with overseas suppliers

SKECHERS

Footwear Designer/ Line Builder/Colorist

  • Worked closely with Executive VP of production to develop/conceptualize seasonal target market product.
  • Manage projects and timelines from concept to production
  • Senior designer for Men USA line which grossed over 300 million annual sales
  • Analysis and strategize global and domestic sales to build product and brand direction for target market.
  • Oversee communication between factories/vendors and development/design teams
  • Blueprint revisions and cross section illustration and analysis
  • Adjacent design/materialization responsibilities for inner company divisions & licensed brands: Shape Ups, Kids, USA, Sport,
  • SMU designer for domestic and international accounts

FREELANCE

 

NASTY GAL

Footwear Designer– Women’s fashion footwear design

GLOBE

Footwear Graphic/ Print Designer – Young women’s lifestyle

SOLE GIRL

Footwear Designer/ Line Builder – Young Women’s fashion design and accessories

OVERSEAS EXPERIENCE

Seasonal overseas travel to Chinese factories and trend forecasting travel to Europe and Canada

Strong understanding for production timelines, outsole manufacturing, and material sourcing

Efficient in reading and revising shell patterns, cross sections, and blueprints